When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the hope of furnishing it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, and most of them are useless, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
Examples will be great for explanation. When I got into online marketing long time ago, I started promote the keyword, Drum Lifter, of course with old way of link building, a lot of sites I used had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , we put the link in relevant context, not too many plain links have been built, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, take a look at this blog, kaiya eve pettiskirts , I build it as a hobby and kept adding good or mediocre content, it’s no way this site will rank, right?, actually, no, in reality this site is doing pretty well for more than a few search terms. Now you can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, such as Axle Strap, you will have the power to push any sites up in search engines.
At the end of day all you have to do is to create attractive content, publish and share with people, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, let’s keep building and maintaining our blogs until end of the day. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, take Axle Strap as an example, nice writing, good content, published on popular site, this article is a good example of article marketing.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, link your blog to twitter, you should choose to post a tweet for every new post, it’s simple and elegant, it’s a big loss if you don’t use this tool.